We provide Salesforce-related insights based on our knowledge and expertise.
03Aug
Author: Robert Gelo
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Salesforce: Most important acquisitions (before Slack)

In late July, Salesforce announced the completion of the takeover process of Slack Technologies, Inc., owner of the most popular global business communication platform. The news resonated around the business world as the acquisition of Slack, worth 27.7 billion US dollars (about 23.3 billion euro), is also the largest in a series of numerous acquisitions by which Salesforce ensures its growth and development of its products.

The process of taking over Slack was certainly not easy, and about six months passed between the agreement reached and the finalization of the acquisition, which does not seem so much given the complexity of this project.

We couldn’t be more excited to have Slack as part of the Salesforce family, combining the #1 CRM and the trailblazing digital platform for the work anywhere world. Together we’ll define the future of enterprise software, creating the digital HQ that enables every organization to deliver customer and employee success from anywhere.

Marc Benioff, President and CEO, Salesforce

Salesforce and Slack as a single platform

The popular Slack platform is now integrated into the world’s leading CRM platform, as part of a new solution called Slack-First Customer 360. Salesforce and Slack bring together all work teams with the apps and data they need in a single, collaborative workspace. Slack Connect functionality lets internal teams engage more productively with external partners, vendors, agencies, and customers. More: www.salesforce.com.

What is Slack anyway?

The Slack communication platform is already known and used by many professionals and business organizations around the world. It is a collaborative chat application with numerous IRC (Internet Relay Chat) functionalities that enables highly organized and productive business communication between teams and (or) individuals. More: slack.com.

Salesforce: The most important acquisitions

The acquisition of Slack is neither the first nor the last undertaken by Salesforce so far. But which acquisitions so far have been the most significant for the development of the Salesforce ecosystem? Here are just a few:

2019.

Tableau: The world’s leading analytics platform for a digital transformation market that reaches $ 1.8 trillion annually worldwide.

2018.

Datorama: A leading platform for marketing intelligence and analytics, based on “cloud” and artificial intelligence, used by about 3,000 companies and agencies worldwide.

MuleSoft: A leading platform for building application networks that connect applications, data and devices “in the cloud”, with more than 1,200 users worldwide.

2016

Krux: A CRM traffic data management platform that was later included in Salesforce DMP.

Demandware: A leading provider of enterprise cloud commerce solutions.

Metamind: A platform for deep learning and artificial intelligence.

2013

ExactTarget: A leading cloud marketing platform.

2008

InStranet: One of the first acquisitions, later to become Service Cloud platform.

Illustration: Salesforce ©

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